Burger King is well-known in Germany: Known as the little brother of the fast-food giant McDonald's, recognized for its brand with potential for controversy, sparked by investigative journalists. As the digital and social lead agency for Burger King, we strategically, conceptually, and creatively manage all digital channels, with the mission of establishing BK as the number one fast-food love brand in Germany. "Be a rebel with a cause, be a partner in crime, be a lovebrand." – That's our approach. With a newly developed social media strategy, including social brand identity, visuality, and tone, we showcase the brand online and within pop culture.