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The core of our campaign are the two documentary-style portrait films, which show how life risk insurance can be advertised in a modern, highly emotional and yet timeless way. Thus, both films, directed by the international star-director duo 32, portray the small but all the more important moments of happiness that make life worth living for the protagonists every day. The film was shot on 16mm film to elevate the concept through cinematic craftsmanship.
SCOPE OF WORK:
Strategy, Campaign, TV, Digital, Social Media