We need a better world now. Together with toom, we are working on exactly that while also repositioning the brand to better show their sustainability efforts. For us it's all about getting started. With our campaign, we motivate everyone in Germany to take the first step in the right direction. The two films "Birds" and "Bees," directed by internationally renowned director James Lees, attempt to illustrate how easy it can be to get started and celebrate the positive emotions it triggers. So, "Fang einfach an" ("Just start").