As a solid agency partner since 2020, we developed the new digital launch campaign "Wieso Entscheiden?" for Ritter Sport Duo. The message: No more decisions – double enjoyment is the way to go! In charming, deliberately amateurish clips, we show how double tastes better. Authentic and unconventional, the campaign hits the mark with GenZ and integrates seamlessly into social media feeds. A strong statement against binary thinking and for more diversity in life. Why choose when you can have it all?