Together with Ströer and Weischer Media, we developed a digital out-of-home campaign for the client PiCKUP! that has never been seen before in Germany. 118 cities and over 2,000 different text-image combinations - always tailored to the target group, the location, the day and the time. In addition, we designed and implemented a newsroom and editorial team that provided additional live content in line with current events. Credit: The original idea "#nussmanmögen" is from M&C Saatchi in Berlin. We are responsible for the DOOH campaign and the newsroom.