With a new advertising campaign for the major brand relaunch of the hair care brand, which can now be seen in all European Guhl stores, Guhl focuses not only on confidence but also on the reality of the actors' lives. Instead of classic beauty ideals, the TV spot portrayed real people in the shower, letting themselves go and singing along to the 90s classic "What is love" by Haddaway. In the run-up to the campaign, we repositioned the brand, redeveloped the Guhl website and revised product designs.