600 years on behalf of the highest quality. A claim that is not always visible, especially with a clear spirit like vodka, but has manifested itself in the house of Belvedere under the mantra "We want to reveal the unexpected beauty". This had to be presented to a discerning, urban target group. To make the omnipresence of hidden beauty tangible, we developed the campaign "That's Belvedere", in which we let people talk about their definition of hidden beauty. For this, nine different characters were portrayed by director Alex Schiller from Munich for Belvedere Vodka: From German acting star Frederick Lau to Adobe-sponsored photo artist Laura Zalenga and Benjamin Jürgens, founder of the Refugee Canteen in Hamburg. This is how unexpectedly beautiful commercials can be...